How to Structure Your Business for Tax Efficiency in...
One of the most consequential financial decisions a business owner can make is choosing how to structure their…
19.03.2025
SMART goals are anything but smart.
SMART goals are anything but smart.
But SMARTER goals get results.
And I’ll teach you how.
For years, we’ve been told to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. Sounds great in theory.
But here’s the problem: Most SMART goals set you up to fail.
Why? Because they focus on structure, not execution. They tell you what a goal should look like but say nothing about what happens when:
❌ Life gets in the way.
❌ You lose motivation.
❌ Priorities shift.
❌ You hit a roadblock.
This is why I teach SMARTER goals instead:
✅ S – Specific (Vague goals lead nowhere.)
✅ M – Measurable (If you can’t track it, you can’t improve it.)
✅ A – Achievable (Big goals are great, but they need to be realistic.)
✅ R – Relevant (If it doesn’t align with your bigger picture, why bother?)
✅ T – Time-bound (Deadlines create urgency.)
✅ E – Evaluate (Regular check-ins prevent failure.)
✅ R – Realign or Reward (Adapt when needed OR celebrate progress.)
Here’s the truth: Most goals fail because they are set and forgotten.
Without evaluation, realignment, or rewards, your goal becomes just another abandoned resolution.
So, be honest: Are you setting SMARTER goals or just checking boxes?
Let’s hear it—what’s one goal you’re working on, and how are you keeping it alive?
#Leadership #GoalSetting #PersonalDevelopment #SMARTERGoals
Founder of HR Habitat, award winner of "Best HR & Employment Law Consultancy, 2024" title. As featured in BBC Oline, BBC Asian Network Radio, Telegraph & more.
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